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Setting up a new corporate social responsibility program is not easy and also can become a bit overwhelming. There are simple steps that can be done however, and these are based on best practices and those that have worked previously with other companies, and these are the process steps to be done when broken down.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Conception & Initiation
Whatever it is, a corporate social responsibility program can never be one that is one size fits all. When creating the program, what is important is to keep the Three Pillars of Sustainability in the front position; the People, Planet, and also Profit. What is done is to develop opportunities and many ways for the employees and others involved to connect with the program. Involve other means and opportunities at a wide scope and these are through volunteer days, traditional giving, recycling events, and even peer to peer fundraising, or assistance during disasters.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Implement & Commit
Prove the program's value in relation to the three bottom line results of the company, and this should be done after the idea and details of the CSR program are already set. The program's over-all result should be determined, and this needs thorough assessment and also measurement. Your company's business result should be connected to the social responsibility program.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Encouragement, Feedback & Communication
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Persuade management to inspire the employees and others involved to make the cause a priority, and also inspire employees to participate and get everybody involved in the program. Follow and share the results of the program and also its effect on the employees, the customers, community members, and also beneficiaries of the program, to put up recognition of this, build loyalty and also momentum. This program's success can be about inspiration as well as everybody's participation.
We've found that breaking the process down into three clear can be a great way to segment the daunting task of corporate social responsibility into something much more manageable.
Step 1: Conception & Initiation
Whatever it is, a corporate social responsibility program can never be one that is one size fits all. When creating the program, what is important is to keep the Three Pillars of Sustainability in the front position; the People, Planet, and also Profit. What is done is to develop opportunities and many ways for the employees and others involved to connect with the program. Involve other means and opportunities at a wide scope and these are through volunteer days, traditional giving, recycling events, and even peer to peer fundraising, or assistance during disasters.
It is also better to take the CSR program a step ahead by including "cause marketing" into the program. Include company products in this program and have this as a good opportunity to start commitments in the supply chains and production processes. Think of where and how to make possible for your company to make it a socially responsible and environmentally supportive investment and how to have your employees and others in management get involved in the investment.
Step 2: Implement & Commit
Prove the program's value in relation to the three bottom line results of the company, and this should be done after the idea and details of the CSR program are already set. The program's over-all result should be determined, and this needs thorough assessment and also measurement. Your company's business result should be connected to the social responsibility program.
How does your cause driven program impact your company's sales, customer satisfaction, employee and brand loyalty, and market access? Prove that your program positively impacts the company reputation and the overall profitability. Track, measure, and communicate the impact that your program is making on the social, environmental, and economic factors.
Step 3: Encouragement, Feedback & Communication
For a program to attain success, this program will need endorsement as well as acceptance by the top management. This corporate social responsibility program is not different from the others. The effect and success of the program have to be communicated to the top management in the organization, and this is crucial. There is the need to communicate regularly about the progress of the program and including accomplishments, and also express the program's effect on the company's triple bottom line.
Persuade management to inspire the employees and others involved to make the cause a priority, and also inspire employees to participate and get everybody involved in the program. Follow and share the results of the program and also its effect on the employees, the customers, community members, and also beneficiaries of the program, to put up recognition of this, build loyalty and also momentum. This program's success can be about inspiration as well as everybody's participation.
About the Author:
Sebastian Troup enjoys writing about philantrophic solutions for businesses and non profit organizations. For more info about the importance of corporate social responsibility, or to find help setting up a corporate charity giving program, please go to the Truist.com site today.
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