Thursday, September 25, 2014

Real Estate Marketing Brochures Tips And Ideas

By Karina Frost


The world of realty is a very competitive one. Realtors must rely on multiple types of tools and methods to market themselves and the homes they need to sell. Whether it is something new or something you just need to fine tune, real estate marketing brochures can be one of these methods to help remain competitive and spread the word.

The design, overall, is an important factor. In your design, there are four pieces that should be included. One piece is your photograph. It should be professional. Typically, the photo you choose should be the same one that is used for agency materials and professional blogs or websites. The logo and slogan for your agency should be included, too, in order to establish an aspect of familiarity with clientele. When recommending other services to clients after their home purchase, this familiarity goes a long way.

The printing of your brochures will be another factor that will greatly influence the success of your campaign. This includes two aspects. First, you should make sure that your brochure is printed on both sides. You should choose a few ideal properties, including good representative photos of the properties and crucial listing information.

Printing methods should be important. Will you use your own software and printer or will you have a company provide these services? Another option is to use your own computer and software to design your own brochure and save it to a flash drive so that it can be accessed by the printing service. For this purpose, there are a variety of templates you can use to help in your designing efforts.

There should be a section reserved for tips. In this section, you can provide bulleted tips that would be helpful for potential clients, whether they are buying or selling a home. Be sure to use tips that match with the purpose of your brochure, such as foreclosure tips if the listings are foreclosures.

Include a brief professional biography. Avoid putting in too much. The goal is to give yourself credibility, but putting in an extensive amount of details can make you come across though you are trying to inflate yourself. This is not professional. Limit your information to one or two special memberships or certifications.

After all that, your last aspect involves how you will get your brochures circulated. The idea is to get as many of them out there as quickly as you can. There are many different ways that you can accomplish this, including purchasing a mailing list for potential clients, handing them out at every opportunity, and getting help from other businesses in the area. Be sure that whatever method you use is not against the law.

Realtors must regularly revamp their marketing efforts in order to keep up with the competition. Creating a regular brochure helps accomplish this. It also helps raise client awareness and can be helpful for people who are looking for their perfect home.




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