Friday, September 12, 2014

Tips In Making Successful Classifieds

By Kerri Stout


It is through advertisements that businesses can determine whether they will fail in their endeavor or if they have a chance of success. After all, advertisements is the life and blood of a business. If you are thinking of using UTK classifieds to market your business, then here are some useful tips that should help you out.

First of all, you have to select the right publication to use for it. It is better for you to pick the best publication to publish your ad because you can get good results out of it instead of using random publications. You have to save money so you have to choose the best publication for your ad. You can avoid waste if you do this too.

You have to examine the classified ads section of that publication you have chosen. You will need to take a close look at it to determine just how large it is and how much it will cost you to publish the same. You will also be looking at who the competitors are in this field, the available categories, and other important details for publication.

The ad that you are drafting should be in the appropriate category. Thus, you need to figure out under what category your ad is under. To know this, you might want to take a look at the ads that your competitors use. You can then determine what category you should use for yours via that research.

Do not forget to write a powerful headline. The ad's most powerful and important part is the headline so you should spend as much time as you can with brainstorming the headline you will use for your ad. Until you come up with a winner, you should think things through for the betterment of your ad.

It is also important that you write a complete sales message regarding the product or the service that you are promoting. To do this, write a lengthy sales message first and cut it down to size. The essential elements should be retained in the final sales message. The essential elements include headline, offer, benefits, call to action, contact information, and others.

When writing the sales message, it is better if you can make use of a telegraphic language. Telegraphic language can be likened to when you are sending cablegrams in he past. The telegraphic language is basically the format that most readers are accustomed with in the classified ads section.

When there is a need to, you should abbreviate. There are words that can be understood easily even when you abbreviate them. Words like business-to-business can be abbreviated to B2B. Even unconventional abbreviations like bklt, to mean booklet, will definitely work out well too.

Do testings. You should write a second ad, either with the same headline or with the same offers. Publish it in the same publication and test which one pulled the most response. Another test to do is publishing the ad in another publication. Doing this will allow you to determine which ad will be the most appropriate for you.




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