Monday, September 15, 2014

PLR Products Help In Many Cases And Hurt In Some

By Kerri Stout


A Private Label Rights product can help the Internet Marketer gain a foot hold in many niches they do not know anything about. The way a marketer becomes an authority in any niche is by publishing articles, e books and special reports about that niche. PLR products helps them do this by making them seem like they know what they are talking about.

These types of products may be an article written by someone and offered as a free package to you. You will take that article or group of articles and send those out to potential clients or affiliates. These types of PLR have a couple of good things going for them and a couple of bad things associated with them.

A nice thing, for you, about these products is that you do not have anything to do with writing them. They can be used, as a matter of fact depending on the rights you purchase, they must be used as is. This is an extremely easy and quick way to have plenty of content for your blog, website or for inclusion in the auto responder for follow ups.

A special report is fairly short e book that looks like a professionally prepared document. It is designed to impart some information about a problem and how that problem can be solved by using a particular course of action. The important part about these reports are the live links embedded within the content. They will take the reader to websites or other material, based on the concerns of the writer of this report.

There are various rights that are offered with each product. One of those rights is simply the ability to give it away. You can offer it to people to obtained their email address. This is a way to have something for free so people will feel better about giving away their email. This is the lowest amount of rights and does not allow you to personalize it is any way.

A second type of rights offered will allow you to change the name of the author, making you the authority figure in the readers mind. You may also be able to change some of the links contained in the report so you get the attention of the reader and sales. You will usually not be able to sell this report, however, just getting people to your websites or blogs will help you immensely.

The next range of rights offered, costing more than other rights, will permit you to make many changes within the product. You will be able to change the authorship, the live links and add additional content. You will also be able to totally rewrite the piece to account for any updated, regional or geographical considerations. It can actually be considered, if done properly, as original material which is what most search engines will respect.

Master reseller rights would be the top level of rights for this material. When this is offered, it allows rewriting everything, inserting your own links in it and marketing it in any way that is ethical. You would be able to sell it to others and create your own set of rights to be offered.




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