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Ultimate Fighting Championship or more commonly known as UFC is fast becoming one of the most recognized sports in the world. They show live shows in over 50 countries ranging from the U.S to Australia. The sport is taking off in such a way no one would have expected. It's amazing to look back just a few years ago to when the UFC was barely known.
So how did this transformation take place? It seems quite impossible! It mostly took off due to Dana White and the majority owners Fertitta brothers backing. Dana White has turned out to be the Messiah of MMA he has almost single handedly made MMA as popular as it is today. Did you know that Dana was born in Manchester, Connecticut? White grew up in Las Vegas, Boston and Levant, Maine. White is a fierce Boston Red Sox fan. During his youth, he bounced back and forth between Las Vegas and Maine. He attended college in Boston for two years but did not finish; however, while there he did launch a boxing program for inner-city children.
White has a background as an aerobics instructor. In'92, White established Dana White Enterprises in Las Vegas. He conducted aerobics classes at three gyms in the Las Vegas area and began managing MMA fighters Tito Ortiz and Chuck Liddell.
While working as a manager, White learned that Semaphore Entertainment Group, the parent company of the UFC, was looking for a buyer for the UFC. White contacted childhood friend Lorenzo Fertitta, an executive at Station Casinos, and a former commissioner of the Nevada State Athletic Commission. Within a month, Lorenzo and his older brother Frank bought the UFC, with White installed as its president. White currently owns 10% of Zuffa, LLC, the entity the Fertitta brothers created to own and manage the UFC.
One of the best things Dana has done for the UFC is produce the show "TUF" (The Ultimate Fighter) on Spike TV. This show has taken off in a big way! It's also helped a lot of people understand the sport more. From what fighters go through training wise to see that they're actually very normal well educated people, not just barbarians as a lot of people thought.
The UFC continues to grow at an alarming rate and with no end in sight, I see this sport being in the top 3 favorites of the American people within 5 years.
So how did this transformation take place? It seems quite impossible! It mostly took off due to Dana White and the majority owners Fertitta brothers backing. Dana White has turned out to be the Messiah of MMA he has almost single handedly made MMA as popular as it is today. Did you know that Dana was born in Manchester, Connecticut? White grew up in Las Vegas, Boston and Levant, Maine. White is a fierce Boston Red Sox fan. During his youth, he bounced back and forth between Las Vegas and Maine. He attended college in Boston for two years but did not finish; however, while there he did launch a boxing program for inner-city children.
White has a background as an aerobics instructor. In'92, White established Dana White Enterprises in Las Vegas. He conducted aerobics classes at three gyms in the Las Vegas area and began managing MMA fighters Tito Ortiz and Chuck Liddell.
While working as a manager, White learned that Semaphore Entertainment Group, the parent company of the UFC, was looking for a buyer for the UFC. White contacted childhood friend Lorenzo Fertitta, an executive at Station Casinos, and a former commissioner of the Nevada State Athletic Commission. Within a month, Lorenzo and his older brother Frank bought the UFC, with White installed as its president. White currently owns 10% of Zuffa, LLC, the entity the Fertitta brothers created to own and manage the UFC.
One of the best things Dana has done for the UFC is produce the show "TUF" (The Ultimate Fighter) on Spike TV. This show has taken off in a big way! It's also helped a lot of people understand the sport more. From what fighters go through training wise to see that they're actually very normal well educated people, not just barbarians as a lot of people thought.
The UFC continues to grow at an alarming rate and with no end in sight, I see this sport being in the top 3 favorites of the American people within 5 years.
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