Saturday, November 14, 2009

Innovations In The Packaging Industry

By Dylan McThomas

There have been many innovations in the packaging materials industry over the years and with all the changes customer buying habits (such as the growth of online buying) there are bound to be more to come. If you look back at the very start of the packaging innovations you will find that it came about by a few companies starting up with the sole purpose of producing packaging materials for manufacturers and retail companies, whereas before that more or less all packaging was done with plain cardboard boxes that were usually made in-house.

Consumer awareness on packaging materials changed in the last decade or so, as they now have high expectations on the shelf life and quality of the product they are purchasing. Probably the biggest innovation in that area is the introduction of Tetra packs into mainstream packaging. With that, the shelf life of perishable products such as milk and food stuffs suddenly shot up, and there was more say on the quality of the end product. Besides, this gave consumers more power to buy in bulk, and that made the deal win-win for the company too!

The packaging innovations have not stopped with perishable foods however. We are all familiar with bubble wrap, we all remember popping the bubbles as a child (or perhaps as an adult!) and the quality of it is still improving as it makes a comeback today. With rising sales of electrical goods and the steady increase in online buying, there is a need for a packaging material that can ensure the safety of fragile products like electronics.

The other kind of packaging material that has become so common in the recent times is the clear stretch wrap. With hygiene becoming of paramount importance, people no longer want to take a chance, and they trust the quality seal of clear stretch wrap.

If you observe, the usage of packaging materials has permeated all the levels down to the customer himself. When we are shifting home or shipping something, we also use bubble wraps and clear stretch wraps today!

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