Sunday, April 29, 2012

Three Steps To Powerful Persuasion

By Xavier J. Murphy


Being able to persuade and influence people is a powerful skill to have. You can make more money, get more dates, and be more effective in your daily life. Because you are reading this article, you'll soon be persuading others like a Jedi.

The first step is to generate something called "rapport." This is that feeling of deep connection you feel sometimes when you feel really close to somebody. An old friend, a teacher, an Internet article writer. Some expert salespeople can create this feeling rather quickly.

To do this, you simply match everything you can about the person you are going to persuade. Body language, speech patterns, posture, everything.

Second, you need to elicit their criteria. What is important to them. Go as deep as you can by asking what is important about what is important. Like if they say they like watching baseball, you can ask what they like most about it. You are looking for vague words like relaxation, peace, friendship. Make sure not to put words in their mouth. Remember their exact words, and remember exactly how they said them.

Next is to show them that by doing what you want, (your intention or your outcome,) they will achieve their criteria. If their criteria is "sharing with family," you can show them how buying your product can improve their family relationships.

It's a good idea to think of three or four ways to word or describe your outcome, so they don't think something is fishy. Slowly link up their criteria to your different descriptions of your outcome throughout the conversation.

One way to do this is to tell a story.Somebody you know of that is very similar the person you are with, who experienced the same thing they want to by doing what you'd like them to do. If you can describe your outcome three or four different ways, tell three or four different stories. They'll think you are a great story teller, and will magically want to do whatever it is you set out to persuade them to do.

So here you have the simple three steps to persuasion and influence. Of course, like any other skill, this takes practice. And the more you practice, the better you'll get. Once you get to a certain level, you'll be amazed how well this stuff works.




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