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Author John Maxwell, in his book, The 15 Invaluable Laws of Growth, talks about the Law of the Ladder. As a fitness professional, I see how this law is very important in helping other fitness professionals grow their businesses. Many times, I see trainers err by concentrating on things like new equipment or new certifications rather than working on their own business skills.
The truth is that many trainers spend ninety five percent of their time increasing their skills as a trainer (during my first five years, I did this too). This is okay if you are not in business for yourself and are instead working for someone else. But if you do own you own business, this focus will not help you to gain income.
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Think about how much money you have spent over the last twelve months on equipment and certifications and stack that up against the money you have spent on personal growth and learning more about business. What do the numbers tell you when you calculate your return on investment?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
Now is the time to change your course. Find ways to spend more time and money in learning how to be a great business owner and great marketer. You will likely find that your income increases and you have more time to spend with your family and friends.
The truth is that many trainers spend ninety five percent of their time increasing their skills as a trainer (during my first five years, I did this too). This is okay if you are not in business for yourself and are instead working for someone else. But if you do own you own business, this focus will not help you to gain income.
So, how can you sidestep this recipe for low pay, endless hours on the training floor, and missed moments with your family in life? You learn to apply the Law of the Ladder to your business. Assess where you have put most of your focus up until this point in your career? Has it been on improving your technical skills, your nutrition skills, your marketing, business development or leadership? Here are some ways for you to do that quickly.
Think about how much money you have spent over the last twelve months on equipment and certifications and stack that up against the money you have spent on personal growth and learning more about business. What do the numbers tell you when you calculate your return on investment?
If after you run this diagnostic on your business and the bottom line is not showing your business in the black, it will probably reveal more of an outward focus on your business meaning it was all about the products, features, and your own appearance compared to an inward one based on your development as a leader, marketer, and entrepreneur.
Now is the time to change your course. Find ways to spend more time and money in learning how to be a great business owner and great marketer. You will likely find that your income increases and you have more time to spend with your family and friends.
About the Author:
About the author: Vito La Fata is a business coach who is a professional in the field of marketing fitness. If you would like more information about make more money in fitness, contact his site for more information.
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