Friday, April 10, 2015

What An Advertising Agency New Orleans Does

By Aimee Schwartz


Advertisements are very important when it comes to the success of businesses because it is was gives the companies better awareness as well as loyal customers. Now if one would want good advertisements for his company, then he would have to seek the help of an advertising agency new orleans since they are the ones who would know how to move around. For those who are not familiar with how these agencies work, here is an overview of what they do.

Now before one would go to the tasks, it is important to first know about the different sections or departments of the agency to know what they do. Basically, a typical agency is split into four main departments which would be the account services, the creative team, the media team, and the productions. They would all be collaborating with each other in order to create the final output for the client.

So to start off, there would be the accounts department that would handle the accounts of all the clients. They will be the ones who will directly communicate with the clients in getting to know what the clients would want. They would also be the ones who will deal with the negotiations and other technicalities like the legalities of the project and such.

Once the ideas have already been made, then the accounts department will turn over the ideas to the creatives department in order for the ideas to materialize. Basically the creatives department are made out of the copywriters and the artists. They are the main cores of the agency because they are the key people that will turn the ideas into life.

Basically, the copywriters are the ones who would create the message for the ads and all written materials that would be seen in any of all ads The artist on the other hand would create the visuals and all the things that the audience would see. Combine the two together and a proposal is made for the client to see and scrutinize before it gets approved.

The next department that will be at work is the media department. Now the media department is the department that would deal directly with the media sellers or the companies that would produce media. They are the ones who will determine which medium is the best for the client and would also handle the negotiations with the media companies in order to get the best price.

Last on the list would of course be the production team who will make sure everything works. They are the ones who would execute the ads that the creatives have made. Of course they are the ones who will handle the traffic of the ad to make sure that it reaches the audience.

So as one can see, there are a lot of things that the agencies can help with. It is because of this that each department is very important. Each department has its own role and will definitely be able to help make sure that the finished output is good.




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