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Considering how video has grown in recent years, it was only a matter of time before it found its way into the business landscape. This has come as a shocker for most people, but what's more surprising is how the medium is displacing traditional channels. In the case of leadership executive coaching, organizations are now ditching slides in favor of video. If you think that this is merely a consequence of the growing number of millennials in the workplace, think again. Just take a look at the reasons why video training is worth your consideration:
Accommodate More Learning Styles: Chances are that this is something you've previously struggled with when designing your training model. You should therefore be glad to know that video can deliver content in as many ways as you need to meet your audience's varying preferences. Combined with the ability to learn at different paces, this translates to higher levels of understanding among them.
Remote Learning: It often takes a great deal of coordination to get an entire staff community involved in training. This is particularly true for businesses that rely on remote expertise, plus those whose employees are spread across multiple locations. In such cases, the only way to distribute content and ensure everyone gets the same message is to use video. Simply put, it's the only platform that fits perfectly into an on-demand learning model.
Higher Engagement: Ever wondered why most search engines now prioritize video results? It's because the majority of searchers prefer to watch something than to read about it, and your employees are no exception. The medium attaches a human element to the content carried within, something that acts as an incentive for the audience to stay engaged. This in turn translates to a higher level of retention.
Save Money: As long as your videos are hosted online, your employees will be able to access them from anywhere, at any time, and on any device. This means that training will no longer come at the expense of standard business operations. Another significant cost benefit will come from the ability to re-use the material in future, thanks to the durable nature of video.
Versatile: Considering the fact that video can be produced in many different styles, it's hard to think of a concept that can't fit within the medium. It's just this kind of versatility that you could use to cover the scope of training throughout your organization. It will also help you take control of your programs by customizing content in accordance with your culture.
Easier to Analyze: Compared to text-based communication, video makes it much easier to assess the effectiveness of a training program. It's worth pointing out that this depends on the platform used to host the material. In most cases, however, providers have no problem granting access to the metrics needed for this purpose. Such include number of views, course completion and, more importantly, the level of engagement.
Now that you've seen how video can transform your training model, it's time to start outlining a strategy for its adoption. It's worth stressing that this medium shouldn't just complement what you're currently using, but rather be used to create a deeper, richer experience. This is the only way to create a win-win situation for everyone, yourself included.
Accommodate More Learning Styles: Chances are that this is something you've previously struggled with when designing your training model. You should therefore be glad to know that video can deliver content in as many ways as you need to meet your audience's varying preferences. Combined with the ability to learn at different paces, this translates to higher levels of understanding among them.
Remote Learning: It often takes a great deal of coordination to get an entire staff community involved in training. This is particularly true for businesses that rely on remote expertise, plus those whose employees are spread across multiple locations. In such cases, the only way to distribute content and ensure everyone gets the same message is to use video. Simply put, it's the only platform that fits perfectly into an on-demand learning model.
Higher Engagement: Ever wondered why most search engines now prioritize video results? It's because the majority of searchers prefer to watch something than to read about it, and your employees are no exception. The medium attaches a human element to the content carried within, something that acts as an incentive for the audience to stay engaged. This in turn translates to a higher level of retention.
Save Money: As long as your videos are hosted online, your employees will be able to access them from anywhere, at any time, and on any device. This means that training will no longer come at the expense of standard business operations. Another significant cost benefit will come from the ability to re-use the material in future, thanks to the durable nature of video.
Versatile: Considering the fact that video can be produced in many different styles, it's hard to think of a concept that can't fit within the medium. It's just this kind of versatility that you could use to cover the scope of training throughout your organization. It will also help you take control of your programs by customizing content in accordance with your culture.
Easier to Analyze: Compared to text-based communication, video makes it much easier to assess the effectiveness of a training program. It's worth pointing out that this depends on the platform used to host the material. In most cases, however, providers have no problem granting access to the metrics needed for this purpose. Such include number of views, course completion and, more importantly, the level of engagement.
Now that you've seen how video can transform your training model, it's time to start outlining a strategy for its adoption. It's worth stressing that this medium shouldn't just complement what you're currently using, but rather be used to create a deeper, richer experience. This is the only way to create a win-win situation for everyone, yourself included.
About the Author:
If you are looking for a new career, consider leadership executive coaching by finding out more about it online. Here is the website that explains all about this program at http://www.careeradviceplus.com/about.
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