Thursday, February 23, 2012

How to Succeed at Fundraising in a Local Political Campaign

By Hai Carmolli


If you ask any politician or aspiring politician, you'll hear the same complaint that the worst part of running for office is the requirement that they have to make money from their donors. It is often unnatural and quite uncomfortable to do, but it nearly impossible to pull off a local election victory without going to those who can give and asking for some money for your campaign funding. If you begin by acknowledging that everyone who runs for office will face the same hurdles, you can then move forward by adhering to the following advice.

Furthermore, by giving out promotional items that reinforce your print and internet advertising, you are cementing your message in voters' minds. You must make sure that the promotional items tied to your campaign are items that could be useful to a household on a day-to-day basis. This way, you are providing something that will reinforce your campaign theme regularly.

By keeping your campaign event fun, requesting money but not demanding it, and having the whole atmosphere remain very relaxed and comfortable, you'll be able to find more success than you might have expected. A positive outlook is crucial at this stage of the campaign, and it doesn't hurt to have an avowed level of support from those you care about the most as you begin your journey.

When you've successfully made it through your first event with a little more cash in your political pocket, it's time to turn to the voters outside your immediate circle through a mass mailing campaign. The most likely donors will be those who signed the petition for your nomination, those who are registered with the same political party as you, and the people in town who already know you. You will then send each of these potential donors a form letter that briefly explains your campaign and what you are asking from them, and make sure to include a pre-addressed and stamped envelope for them to return the letter. You may balk at the cost of stamps for your bulk letters, but if you consider what even one returned donation can provide, you'll soon see that you can easily afford what you will need to spend. These form letters double as campaign advertising, as even those who decide against donating will have heard your name and your platform.

Finally, you should hold one more fundraising event toward the end of your campaign that will help solidify your budget and get the word out about your campaign one more time. It may be difficult, but with a little bit of confidence and persistence, you can certainly fund a successful local campaign.




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