Friday, February 7, 2014

Effective Turnaround Through Strategics Approach

By Jayne Rutledge


Strategics is a delivery mode that seeks to take maximum advantage of prevailing conditions in any business environment. The aim is to device a strategy that moves the company or organization from its current position to a better one using a new approach. Such a move requires innovation and creativity since it is away from the norm. It aims at reducing damage and occasioning change.

Strategic management targets different departments with specific steps in each case. The strategy used in communication is different from human resource, leadership and communication. It is vital to include new persons so that they can inject fresh ideas through independent evaluation. They are free of routine operation and therefore able to effect change.

The best way to guarantee delivery of value is through a project management approach. This requires laying down of short, medium and long term goals with measurable targets. The short term goals act as indicators of change or tests on whether the strategy being implemented will bear fruits. For change to happen, it is important to target the core functions of an organization. This will ensure that change affects all channels of delivery.

It is during crisis that strategic approach is most important. The management of a crisis shows your regard for the concerns of customers and reveals the effectiveness of your organizational and operation structure. Any crisis causes attention to be focused on your firm and could lead to loss of clients if not handled well. Such scenarios are bad for your corporate image.

Strategic approach to technology requires an evaluation of the service delivery channel with the aim of establishing how technology can be used to create efficiency. There are different phases of implementation to ensure a smooth transition. The team will give an impact assessment report that indicates immediate cost and long term financial requirement for delivery. They indicate the software, hardware and connectivity requirements for such a venture.

Strategic communication is important for any organization. It targets internal and external channels of communication. The aim is to ensure that information reaches the right people at the right time. Communication protocols are established with a defined structure on the flow of information. There are clearance levels of access to information to ensure that only authorized persons are privy to company secrets.

Human resource is a crucial part of strategic management and turnaround. An audit of the existing force is required. Change requires adoption of new technology and skills. A plan must be put in place to ensure that the right people are available to work for the company. The old ones are either trained or new workers engaged. The workforce must be ready to respond to the changing demands of the new environment.

Strategics is a concrete approach to guarantee continued profitability into the future. It is a responsive move to align the ability of an organization to the needs of the market and its clients. This will make you the partner or provider of choice for the clients in that segment.




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