Friday, July 11, 2014

The Advantages And Disadvantages Of Lobby Signage

By Rosella Campbell


Putting up a sign these days is a very important marketing strategy that has been able to reach out to so many people at once. When it comes to putting up a sign, the location is the most important factor to consider. Lobby signage for example has become very common these days thanks to the fact that lobbies are expected to be used by so many people in a single day. There are so many advantages that an organization can get from putting up their signs in lobbies apart from marketing alone.

When you walk through a lobby and happen to see a sign belonging to a certain company or organization, it is most likely that the organization exists within the premises or the building. Apart from this, you will know where to go when you need the services of the organization. This way, companies and organizations that choose to put up their signs in lobbies have much to gain.

When an organization or a company chooses to put its sign in the lobbies, it is very important that the sign executes its purpose. First of all, a sign should b able to attract the attention of people passing by. This means that is should be designed and decorated in such a way that one can easily notice it. This is in fact the main purpose of signs.

Most of the signs put in lobbies today have unique designs with the latest design including a lighting background. As we all know, light is likely to attract the attention of anyone. Decorating a sign using bright colors is another way of making sure that your sign is visible but you should always consider using colors that relate with the type of services available in your organization.

There was a time when bill boards were very popular and on high demand and this made them to be costly. When it was discovered that lobbies could work as a place of putting up signs, they have leveled the high demand for billboards and the best thing s that using the lobby to advertise an organization serves a purpose similar to how good a bill board would reach out to the public at a lower cost.

When you choose to advertise your business or organization through lobbies, it is important that you remain as relevant as possible. Advertise your organization in a lobby that you expect people who might need your services are likely to use.

Advertising using these signs are one of the best ways an organization can market itself since it reaches out to the people who would find such a sign relevant to them.

The only problem that has rise due to advertising organizations in lobbies is the fact that so many organizations are applying this technique. This makes it very easy for two competing organizations ending up putting up their signs in the same lobby.




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