Monday, February 5, 2018

Robert Jain: The Do's And Don'ts Of Crowdfunding

By Jason McDonald


When someone raises money with the help of multiple people, they take part in crowdfunding. If you have been on Kickstarter or Patreon, just to name a couple of sites, chances are that you know what this process entails already. What if you haven't done crowdfunding, but would like to so that your project can get off on the right foot? With the following do's and don'ts by Robert Jain in mind, this will be an effortless task.

DO have a solid idea in mind. Before you even begin raising money, you have to establish what you're raising money for. Are you trying to create a new invention that will benefit the lives of others? Is your goal to develop a video game that others can support early on? These are just a few examples, but an idea is imperative to the crowdfunding process. Names like Bob Jain would be hard-pressed to disagree.

DON'T simply speak about your project. You must be able to offer visuals so that the general public has a better understanding of what you're working toward. For example, if you're developing a game, show the progress. Offer rough sketches or even demo shots so that people have a general understanding of what the final product will look like. The more visual evidence you provide, the better your crowdfunding efforts will become.

DO advertise your project on different platforms. There are quite a few ways to draw attention to your crowdfunding project, but the truth remains that advertising is vital. Social media platforms like Twitter and Facebook are ideal. You may also want to use traditional methods if your project has more of a local focus in mind. If you advertise your project early on, you'll be able to maximize the amount of support that you ultimately benefit from.

DON'T become impatient if growth is slow. Despite some of the success stories on the Internet, not all crowdfunding efforts generate overnight success. For most people, it can take a number of weeks until the financial goal is met. Don't let slow results bring you down, as these are normal in the world of crowdfunding. Patience goes a long way, so continue to work hard and don't stray from the goal in front of you.




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