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Many authors and experts would like to enjoy publicity and media exposure. To optimize your ability to secure publicity, book promotion and expert status media opportunities, you will need to create the publicity tools that support your media outreach. These tools include creating an author expert media website where the media can find out all about your and your book or message and how to use testimonials that discuss your expertise and professionalism. Also important is your ability to tie your message and commentary into the news of the day. Media training is another essential tool for authors and experts so that you will understand how the media works and be ready when they call you for an interview
Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself
CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book's cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names - go big, avoid little mentions that no one really knows as this weakens you - remember, you are known by the company you keep.
One of the secrets of a successful media outreach to to become a socially relevant author or expert who can comment on the news of the day. Follow the news stories that allow you to tie in your expertise and offer commentary. Blogging is a great way to learn how to comment on the news and apply your knowledge and experience to the issues
Get comfortable speaking to the media and sharing your thoughts by getting some practice and training before you get started with your pubicity strategy. Media training is the key to being ready to speak to the media in a way the positively showcase your talent and expertise. You'll want to show the media that you are media savvy, professional and are able to discuss your commentary with them.
It's easy to create the publicity tools you will need for your success. Knowing what you will need in advance will help you avoid the publicity and promotion mistakes and enjoy an effective and powerful media outreach.
Successful media outreach and publicity campaigns include several essential and basic tools of publicity strategy. The goal is to optimize your publicity and promotion strategy so you can access your target media and secure media opportunities for yourself
CREATE A WEBSITE ESPECIALLY FOR THE MEDIA: Pack your media website with info pertaining to your book along with the materials the media will need including a .jpeg of your book's cover, your professional media picture, previous demo video of your appearing on a TV show, links to media coverage in magazines, newspapers and other online media outlets, a list of topics you know about, your immediate contact info and well-developed media bio that outlines your credentials, education, accomplishments and professional experience. Include testimonials from powerful names - go big, avoid little mentions that no one really knows as this weakens you - remember, you are known by the company you keep.
One of the secrets of a successful media outreach to to become a socially relevant author or expert who can comment on the news of the day. Follow the news stories that allow you to tie in your expertise and offer commentary. Blogging is a great way to learn how to comment on the news and apply your knowledge and experience to the issues
Get comfortable speaking to the media and sharing your thoughts by getting some practice and training before you get started with your pubicity strategy. Media training is the key to being ready to speak to the media in a way the positively showcase your talent and expertise. You'll want to show the media that you are media savvy, professional and are able to discuss your commentary with them.
It's easy to create the publicity tools you will need for your success. Knowing what you will need in advance will help you avoid the publicity and promotion mistakes and enjoy an effective and powerful media outreach.
About the Author:
Annie Jennings is a highly-acclaimed expert in publicity. To set up a free consultation please go to book promotion. To listen to audio recordings of publicity success please go to publicity. You can get a unique content version of this article from the Uber Article Directory.
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