Sunday, November 13, 2011

How to find the right mlm business opportunity: choosing the good from the bad and finding the best mlm company

By James Galloway


Multi level marketing, also known as mlm is currently storming the Internet but how do you tell the good ones from the bad.

These kind of opportunities are coming and going all of the time but not all of them do so well, in fact the majority fall short and only run a couple of years at the most.

Traditional mlm and network marketing was done off line way before the Internet was about. These businesses were built on recommendation and the fact hard work was required was no secret.

The thing with the Internet is that it has created the lazy marketer. These are full of dreams, hope and promises on which never get delivered. Unfortunately these lazy marketers are crippling a fantastic business platform for all.

If you search the Internet you will notice that there are thousands of these mlm style businesses out there, with hundreds being added every week. Anybody can now set one of these up them self, simply get a site with the correct code and back end software running, have a product, and off you go. Unfortunately, this is what is happening but the products are not any good which is causing many of these to fail, giving the lazy marketer different platforms to jump from.

The true back bone to any mlm platform is not the pay plan like you would think, it is in fact the product. If the product does not hold huge value or it is not in high demand or unique, then the platform will struggle. The product needs to offer longevity, quality, and uniqueness.

Money is very important but you cannot put the pay plan before the product. In fact the pay plan is one of the last aspects you should look at.

So just how does the lazy marketer come in to this? People want everything for nothing, it is human nature to desire and to do little to get. So many marketers are offering this through mlm programs with many promises like, simple push button system, earn money over night on auto, this kind of thing.

To really work a successful mlm business it takes hard work by many people. The better opportunities tend to have a flag ship product at a low to medium price, along with a great pay plan. A large amount of the success of these kinds of platforms is down to the fact that the company and marketers advertising it are honest in the fact that it is hard work and requires dedicated staying power to be successful.

This is only the beginning of the in and out platforms with little or no product. It is a shame because as they start up and die out so quickly they continue to duplicate the lazy marketer system which causes harm.

So to make sure you avoid being the lazy marketer make sure you are with the right group. First look at the product and make sure that is right, then check out the past on the company, then check the price point is reasonable for many, finally look at the pay plan, but if all else is correct this will be rewarding anyway.




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