Posts
If your business or that of your traditional niche is actually down, don't sit around expecting to get through it, instead take actions today so you will be even more interesting positioned than your competition when things begin to turn. By repositioning yourself today you'll see opportunities first and you may shave weeks, even months off the down period.
Unless you are one of those small company coaches who is so popular and so successful that your business simply relies on folks walking in the door, you should not suffer a slow down or fall in new business. In truth is you're like most professionals, those whose success or failure depends upon them promoting and selling their services - you have got a distinct advantage during the down times.
This is your opportunity to shine for your customers and have a year that is 20% more profitable than last year, particularly in the vital area of coaching for leadership. When times are tough successful corporations depend on their leaders to get through it and leaders rely of their business coach.
Heresy you think? Not particularly. You're going to have to work harder, you will have to take on projects you considered underneath you during boom times, and you will have to be more hardworking and creative that you've been in the past. But you are in control of your results - you don't have to sit around waiting for a new potential customer to call you up.
For example go through your current accounts and finished assignments. You will find more business there waiting for you than you probably did last year. Business you told yourself you'd get back to when you get round to it. Perhaps it is something that's an issue for your client (or past customer) that you know zip about - but you do know someone that can assist them with it. So you take the two of them to lunch and explain what you saw and the way the two of them might cooperate on it.
They'll both be thankful for your concern and you are likely to get recommenced to exciting opportunities by both
It's also crucial to stop feeling miserable for yourself. Just be thankful you aren't in a sort of business that depends on foot traffic so as to survive. You can make things happen for yourself, while they can only sit and wait as their clients hear the problems media.
You cannot do something about the whining and the "poor us" stories broadcasts. The media is not your friend, their job is to run around blowing out all the candles and them complaining about how dark it is. The media makes a speciality of telling what's wrong and blaming someone for it.
No-one planned for the down turn in business to occur. It did happen and it has no doubt resulted in you having time to waste with fewer paying clients. The good news, you can put a plan in place quickly to utilize the time you have now to effectively get new business, service existing customers and not let the possibility of the slow down be wasted.
You do not have to get sucked in to the arching aftermath of the "how bad things" are story. If you are sensitive person, worried about how others are dealing with the situation, when your income doubles and you are making two times as much cash as you were when things were good - keep your gob shut.
If your business or that of your traditional niche is actually down, don't sit around expecting to get thru it, instead take actions today so you'll be even better positioned than your competition when things begin to turn. By repositioning yourself today you will see opportunities first and you'll shave weeks, even months off the down period.
As you already know, your perspective is imperative. Consider "down time" as dear because it allows you the opportunity to sharpen your axe - while all around you are complaining. There's never enough time to do everything we'd like, if it is time with family, business, community, sleep or reading. Treat down time like a present and spend it doing something positive to grow yourself and your business.
Begin at this time. Start a list of things you might do with a few hours, a day, and a week - things that will monetizing marginal clients more effectively, attracting new business in a new niche, or augmenting your capability to connect with a wider circle of potential influence.
Unless you are one of those small company coaches who is so popular and so successful that your business simply relies on folks walking in the door, you should not suffer a slow down or fall in new business. In truth is you're like most professionals, those whose success or failure depends upon them promoting and selling their services - you have got a distinct advantage during the down times.
This is your opportunity to shine for your customers and have a year that is 20% more profitable than last year, particularly in the vital area of coaching for leadership. When times are tough successful corporations depend on their leaders to get through it and leaders rely of their business coach.
Heresy you think? Not particularly. You're going to have to work harder, you will have to take on projects you considered underneath you during boom times, and you will have to be more hardworking and creative that you've been in the past. But you are in control of your results - you don't have to sit around waiting for a new potential customer to call you up.
For example go through your current accounts and finished assignments. You will find more business there waiting for you than you probably did last year. Business you told yourself you'd get back to when you get round to it. Perhaps it is something that's an issue for your client (or past customer) that you know zip about - but you do know someone that can assist them with it. So you take the two of them to lunch and explain what you saw and the way the two of them might cooperate on it.
They'll both be thankful for your concern and you are likely to get recommenced to exciting opportunities by both
It's also crucial to stop feeling miserable for yourself. Just be thankful you aren't in a sort of business that depends on foot traffic so as to survive. You can make things happen for yourself, while they can only sit and wait as their clients hear the problems media.
You cannot do something about the whining and the "poor us" stories broadcasts. The media is not your friend, their job is to run around blowing out all the candles and them complaining about how dark it is. The media makes a speciality of telling what's wrong and blaming someone for it.
No-one planned for the down turn in business to occur. It did happen and it has no doubt resulted in you having time to waste with fewer paying clients. The good news, you can put a plan in place quickly to utilize the time you have now to effectively get new business, service existing customers and not let the possibility of the slow down be wasted.
You do not have to get sucked in to the arching aftermath of the "how bad things" are story. If you are sensitive person, worried about how others are dealing with the situation, when your income doubles and you are making two times as much cash as you were when things were good - keep your gob shut.
If your business or that of your traditional niche is actually down, don't sit around expecting to get thru it, instead take actions today so you'll be even better positioned than your competition when things begin to turn. By repositioning yourself today you will see opportunities first and you'll shave weeks, even months off the down period.
As you already know, your perspective is imperative. Consider "down time" as dear because it allows you the opportunity to sharpen your axe - while all around you are complaining. There's never enough time to do everything we'd like, if it is time with family, business, community, sleep or reading. Treat down time like a present and spend it doing something positive to grow yourself and your business.
Begin at this time. Start a list of things you might do with a few hours, a day, and a week - things that will monetizing marginal clients more effectively, attracting new business in a new niche, or augmenting your capability to connect with a wider circle of potential influence.
About the Author:
The Net permits us to simply research the choices we make in advance so we will move forward with confidence when thinking about financial services careers. Considering a wide selection of opportunities before we are making a decision means we are more likely to make the correct choice. Avoid the fluffs others make when searching for small company coaching in your neighborhood
No comments:
Post a Comment