Wednesday, May 15, 2013

The Best Way To Start A Farm Bakery

By Kathryn Neal


It is absolutely not easy to run a farm bakery and farmers constantly and frequently are pushed to the limit because of the high arising pressure from the big supermarkets and from other potential buyers. This is regardless of the government subsidies that are considered to be very generous. If currently you possess a farm and are both managing and running it, thereby most of the times feeling a pinch, well, worry not because there is another alternative income generating activity that you can set up on your farm.

Some of the bakeries established at the beginning usually grow big. One of the major reason for this is the level of services offered to consumers and the way the business is able to deal with its clients in a professional manner. Some are growing big: a bake shop like Oakrun in the United States of America expanded hugely and currently, their baking operation has covered a ground of about 237,000 square feet and about 30,000 square feet has been set aside as a space for freezer.

You can try and start simple by may be hosting a kind of a sweet delicacy that is known to deliver great taste from your business establishment. Begin by letting mothers whose schedule are tight that your bakery and make it a specific day, for example on a Tuesday or any other day that will seem fit for you. You also introduce the offer whereby the buy one and get one free offer, which will definitely help to attract mothers and will be a huge liking for the children.

Another bright idea by trying to organize an event that is specifically tailored for the couples. You have to realize that nowadays, couples always look for date nights that are completely fun and proactive, they do not like lazing around in a movie theater. This will be a huge opportunity to advertise and look for couples who can come to your bakery so as to bake. You can also offer baking lessons on products like ice cake, brownies, cupcakes and cookies. Make the classes intimate by doing at least 2 couples at a time.

You also need to decide who your target customers will be. Conduct a lot of research on wholesale companies and also retail outlets, plus the hotel and catering companies. You could also look for other practicalities which include occasions like thanksgiving and private parties and weddings.

The main goal of any farm bake shop should be to build and maintain a leadership in the categories that they have specialized when it comes to product making and supplying. They should also plan to expand their business further through constant innovation, quick responsiveness and strategic partners customization within the bake shop store in food service and also retail.

You should come up with a criterion whereby networking pages on social media are highly utilized so as to market the business. You could start by showing your potential customers the treats that you have baked and tell them to name. The person that wins, you present him or her with a gift package.

There are independent audits that have been done to measure the performance of farm bakery. This is to ensure that their products are processed in high standards. This is to create great tasting products that are expected by their customers.




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