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Regardless of who you are there is always one thing you forestall yourself from doing. It may be cold calling, it might be facing up to the plain fact the competition is investing more heavily in marketing than you or it may be something as unsophisticated as listening to advice from others.
My biggest fear is cold calling companies. I exaggerate not; I've spent the week avoiding making telephone calls to a list of target prospects with bankrupt stock for sale that I absolutely know that I can help.
So rather than calling them, I started to look at how I could maybe find them on the Web with some correctly optimised pages. Then I looked into making a mailing program. So I looked at an internet solution that would mail out letter for me.
After that, I thought I better revamp my price list as I thought that had to be perfect. Then yesterday I decided it would be a great idea to design a short booklet they could download from my website.
I attempted to make the pamphlet in MS Word but the design was too basic so I downloaded a demo version of Adobe InDesign and spent the full day remembering how to use the programme.
It's only when you write this do you realize how daft this all sounds. Avoiding picking up a telephone and asking somebody for a simple piece of information .
When I eventually had run straight out of ideas on cold-call avoidance, I come to a decision to nip outside and have a cigarette and consider what to say. After that I started writing down what to say.
I then have no idea what came over me. I just picked up the telephone, unrehearsed, waiting until the other side was answered and blurted out "I wonder if you can help me a moment"
It was not that bad. I continued for the subsequent hour going thru my list without much resistance.
I continue to felt incredibly uncomfortable and scared. I imagine the dread never goes away. But I suppose your greatest fear diminishes over a period of time when you are facing it and flinch forward instead of moving away from it.
My biggest fear is cold calling companies. I exaggerate not; I've spent the week avoiding making telephone calls to a list of target prospects with bankrupt stock for sale that I absolutely know that I can help.
So rather than calling them, I started to look at how I could maybe find them on the Web with some correctly optimised pages. Then I looked into making a mailing program. So I looked at an internet solution that would mail out letter for me.
After that, I thought I better revamp my price list as I thought that had to be perfect. Then yesterday I decided it would be a great idea to design a short booklet they could download from my website.
I attempted to make the pamphlet in MS Word but the design was too basic so I downloaded a demo version of Adobe InDesign and spent the full day remembering how to use the programme.
It's only when you write this do you realize how daft this all sounds. Avoiding picking up a telephone and asking somebody for a simple piece of information .
When I eventually had run straight out of ideas on cold-call avoidance, I come to a decision to nip outside and have a cigarette and consider what to say. After that I started writing down what to say.
I then have no idea what came over me. I just picked up the telephone, unrehearsed, waiting until the other side was answered and blurted out "I wonder if you can help me a moment"
It was not that bad. I continued for the subsequent hour going thru my list without much resistance.
I continue to felt incredibly uncomfortable and scared. I imagine the dread never goes away. But I suppose your greatest fear diminishes over a period of time when you are facing it and flinch forward instead of moving away from it.
About the Author:
John Spiers writes for brands365. Brands365 offer bankrupt stock for sale thru its online membership club.
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