Saturday, January 19, 2013

How Patent Monetization Should Be Done

By Annabelle Newton


Companies sometimes may opt to look for extra financial resources in an internal manner. Patent monetization is one method they can utilize to bring in revenues using their very own patents. This form of monetization can be done in various ways. Just like any other business step, proper planning should be done to avoid negative effects in the end then.

The first step that companies should do is to identify what their goals really are. This is essential in making sure that the right steps forward will be taken. You need to be sure about your reasons. Possible ones may include securing a good advantage over competitors in the industry, building one's reputation, generating revenues, and recovering investments for expenditures in R and D.

You need to discuss this with the relevant leaders in your organization. Make sure that they contribute to the overall process to make things right. After identifying your goals, you need to collate information on the patents you have available. There are some things you need to ask about when selecting a patent to sell or offer.

It is quite necessary to determine the value of the patents. The more value they have, the more revenues you will be getting too. You might want to collate information on researches indicating infringers for certain patents that you have. Infringers make good candidates for buyers later on. Of course, for the revenue to be high, the claims of the patents should also be high.

After getting information on what patents you should sell, you need to think about the strategies you are going to use to make sure you earn. Considerations have to be made for this too. Make sure you look for methods that are very much suited for the item intended for selling. You also need to identify financial goals.

Litigation is a commonly utilized strategy for selling patents. This involves getting the list of infringers within the industry so you can have options where you will offer your patents. Another way is through direct as well as indirect licensing. The former involves directly doing the selling campaign, while the latter requires a third party to do the same task.

Other methods also include commercialization and sale. Commercialization is all about developing a product itself from your very own patent. You can sell this product to the public and eventually earn from it. Sales involves the outright offering of the patents to be sold to potential buyers.

Selecting your buyers is a separate thing to consider too. You need to make sure you figure out what your potential buyers are looking for. Decide whether or not your offers will really answer to one of their core needs. You also have to think about how much you will be willing to spend for the process especially if you are trying to conserve on your resources.

Patent monetization can be pretty tough to handle sometimes. No wonder why certain organizations just opt to get the services of third party planners and sellers. This way, they can get rid of the hassle of the entire process. But then again, since not all companies are the same, you need to be sure about their experience backgrounds, credibility and efficiency.




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