Friday, August 29, 2014

Tips To Create Amazing Digital Billboards

By Harriet Porter


For experienced designers, creating advertisements should not be a difficult task. With their experience, they can handle the making of the advertisement that will become a hit to the audience. Amateurs should strive hard to catch up to these experienced designers. Here are the basic tips you can use for that purpose.

First, keep an advertisement wording as short as you can. It should be simple. The simple words can actually make your message easier to understand to your audience compared to those messages that have highfalutin words or long sentences. These will definitely spoil the awesome digital billboards Tulsa that you are makiing.

In the case when you are required to write complete sentences, you should avoid spelling it out completely. If you can shorten the sentences, that should be ideal as well. Just pay close attention to word count. This means that you should try to use shorter word count phrases than the longer word count phrases if they have the same meaning.

The said ad should be as big as you can manage. The size of the advertisement is also the measure of how easy your target audience can see the said advertisement. You should be able to get your message across to them when you actually keep them big. Even at a far distance, you can definitely let them read your message.

You will be disadvantaged if you do not use big texts for your creative advertisement. If the audience finds the said creative advertisement too difficult for them to read or if they need to squint their eyes just to read, they will most likely disregard the message entirely. That beats the purpose of having the said billboard as an advertisement medium for the product being advertised.

The cleanliness of the said advertisement should be kept into consideration. You have to avoid making use of those fonts that are thin. Aside from that, you have to avoid script fonts. The said fonts have thin strokes. The thin strokes are difficult to read. The legibility is not that great. Instead of these fonts, use those with thick, heavy ones.

Optimize the use of the said ad by making sure that it is colorful. To make the said advertisement more colorful, you have to use the key ingredient of a high color contrast. The concept should be used together with using large texts. The correct color combination can make your message readable, thus making it an effective advertisement to use to advertise the product.

Still images are oftentimes used in advertisements as well. When you make use of the still images for this advertisement, pay attention to file formats. The file formats can either be in JPG, BMP, or GIF files. The quality should be set to 100 percent too. Instead of the RGB setting, use the CYMK. These specifications are great for your advertisement.

The said advertisement should highlight the name of your advertiser. The advertisement is meant not only to showcase the product but the manufacturer or seller too. If you make sure that the advertisement has the name of the advertiser, the message will be effectively sent to your target market.




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