Wednesday, November 9, 2011

Achieving Creativity And Innovation By Setting Artistic Goals

By Adam J Bradley


In an ever increasing knowledge based society we need more than ever to embrace creativity and original thinking to innovate if we are to stay competitive and yet there are alarming signals everywhere that we have lost our natural born ability to be truly creative individuals. Every where you look you can see the reality of conformity, the imitation copy products, the standard uniform look and people everywhere accepting the Status Quo of their environments and settling for less in their lives because they feel powerless to change them. Play is a significant factor in creativity and innovation yet our societies permanent preoccupation with 'busyness' and information overload prevents this. That is why you will see the more enlightened brands out there trying to kick-start creativity in the workplace by designing colourful well lit offices, play labs and collaborative spaces to generate ideas and explore new ways of thinking and working. All successful entrepreneurs appreciate the critical importance of creativity and innovation in designing a unique product or service. They are generally individuals who will think differently from the norm and they are not frightened to follow their instincts. They will question, challenge and seek knowledge to find new solutions and ways of thinking to old problems.Often their ideas are way ahead of their time but they will not be phased by this because they have an over-riding willingness to take risks and to try new things even if they do occasionally fail. All great entrepreneurs are visionaries and dreamers who have the imagination and the desire to change the world.

Scientists are only just beginning to truly understand the complexities of the human brain and how it really works. Research in the 1970s by Sperry and Ornstein discovered that each side of the brain appears to have primary responsibility for certain thought processes. They discovered that in the majority of cases the left side of the brain is primarily responsible for logical thinking such as sequence, analysis, proof reading documents and list forming whereas the right side of the brain is primarily responsible for more intuitive thinking such as imagination and daydreaming and feeling a rhythm or recognising colour and shapes. We stereotype like crazy based on this with women constantly referred to as more 'touchy feely' (and nine times out of 10 they are) but unable to read maps and work technical gadgets properly and men who are bored to tears with their wife or girlfriends conversations even though they switch off and never really listen in the first place (in my experience!)

There can be times when the creative latent energy continues to be hidden. It can transform later in life through needle and thread, knitting and crochet needles, and even with the help of pots and pans. Cooking and baking are also excellent examples of creativity. Besides, there are different art forms like dancing, playing instruments, miming, drama and theatrics. Body art in the form of tattoos follows close behind.

Are you an artist that uses both creativity and innovation in your work, your exhibits or art show? How do these two ideas enable you to make and show your art that is different and truly speaks of who you are? It possibly could be the way you lay down the paint, your color combination or your subject matter that sets you apart.

But, I'm thinking that you have an artistic goal for your work before it is started. When the idea first comes to you, your mind begins to draw on previous experience, pictures you have seen and hold in your mind until the time is just right to bring them together with other elements to create an outstanding work of art. Creativity and innovation can also be applied to the artistic goal of sales at the art show, gallery exhibit or internet sales. Do you know the right questions to ask to encourage someone that comes into your booth or contacts you through your website to become a patron?

Show creativity and innovation in the way your booth is set up, by the way you hang your paintings together. Do you want to hang them by size, similar colors or subject? Use your creativity and innovation before you leave the studio. When you know how you want to hang the pictures, you know how to pack them.

'Now' said the teacher 'We are going to make flowers' 'Good' thought the little boy. He liked to make flowers and began to make beautiful ones with his pink and orange and blue crayons. But the teacher said 'wait!' 'I will show you how'. And it was red with a green stem. 'There' said the teacher, 'now you may begin'. The little boy looked at the teacher's. Then he looked at his own flower. He liked his own flower better than the teacher's but he did not say this. He just turned his paper over and made a flower like the teacher's. It was red with a green stem. On another day, when the little boy had opened the door from the outside all by himself. The teacher said 'Today we are going to make something with clay'. 'Good!' thought the little boy. He liked to make snakes and snowmen, elephants and mice, cars and trucks and he began to pull and pinch his ball of clay. But the teacher said, 'Wait! It is not time to begin!' and she waited until everyone looked ready. 'Now' said the teacher 'we are going to make a dish'. The little boy liked to make dishes. He began to make some that were all shapes and sizes. But the teacher said,' Wait!' 'I will show you how' and she showed everyone how to make one deep dish. 'There' said the teacher 'now you may begin'. The little boy looked at the teacher's dish and then he looked at his own. He liked his dishes better than the teacher's but he did not say this. He just rolled his clay into a big ball again and made a dish just like the teacher's. It was a deep dish and pretty soon the little boy learned to wait and to watch and to make things just like the teacher and pretty soon he didn't make things of his own any more. Then it happened, that the little boy and his family moved to another house in another city and the little boy had to go to another school and the very first day he was there the teacher said, 'Today we are going to make a picture' 'Good!' thought the little boy and he waited for the teacher to tell him what to do but the teacher didn't say anything she just walked around the room. When she came to the little boy she said, 'Don't you want to make a picture?' 'Yes' said the little boy. 'What are you going to make? 'Said the teacher. 'I don't know until you make it' said the little boy. 'Why, any way you like' said the teacher. 'Any colour?' asked the boy. Any colour, said the teacher. 'If everyone makes the same picture and used the same colours how would I know who made what and which was which?' 'I don't know' said the little boy and he began to make a red flower with a green stem.




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