Sunday, December 11, 2011

Getting Started with Facebook Marketing

By Staci Rae


Ask your friends and colleagues and chances are good you'll find out that the majority of them are "on Facebook." The fact that Facebook has become virtually a part of our collective consciousness should be a light bulb moment for business owners everywhere. Since so many people are on Facebook every day, why not use that as a place to market your business? Facebook marketing can be an extremely effective way to promote your product or service.

Facebook is used by more people than any other social media site, and statistics show that twenty percent of people who become a fan of a Facebook page will return to that page many times. That makes it easy for you to market your business to many people at once.

Facebook marketing isn't difficult - once you know what you're doing. The better you become at promoting your Facebook page to your fans, the better the chances you'll be able to widen your circle and market to even more people than you could have ever imagined.

Play on the fact that humans like to get something for nothing. Or, more specifically, they like to feel that they are getting something a little extra-special. Offer your Facebook fans a little something (like a coupon or a prize) for becoming a fan of your page. Because their choice to join your page will be broadcast on their Facebook pages, it's a great way to get word of mouth advertising!

It's also important to look at the feedback your fans are offering on your page. Their comments, both positive and negative, will go a long way toward helping you create effective marketing strategies. A marketing campaign is a living, breathing, dynamic thing. By constantly staying on top of what your fans like and dislike about your page you'll be able to better match your strategy with the needs of your audience.

Remember, too, that it's no good to just amass a huge fan following. Your real goal ought to be to get your fans talking. Give them something to talk about. Converse and interact with your fans. The more you can do that, the more you'll start to see opportunities crop up to promote your business.

Customers don't like to feel neglected and neither do Facebook fans. If they bother to take the time to become a fan of your business' page, they deserve to be treated like valued customers. Stay in touch with them and stay on top of their needs and wants. Always be responsive to their requests and questions, and address their concerns promptly. This kind of interaction will ensure you always stay at the forefront of the potential customers' minds.

If you really want to be successful with Facebook marketing, find out what social media marketing company uSocial.net has to offer. They can help get you on the path to success.




About the Author:



No comments: