Thursday, December 22, 2011

Sales And A Quick Treatise On The Follow Up

By Dana McLean


Sales is the motor oil that keeps every business running. Here's an outline of the key factors in getting them for your business.

Persistence

Free time is but a luxury for many corporate figures and business owners. Often, the difference between making a sale and not making a sale is catching the decision maker at the right time. So considering that, it's a good idea to try catching a decision maker at the right time multiple times until you've caught him/her unawares. However, you don't want to be labeled as a "spammer" or "hard seller", so keep your efforts to a reasonable level. That shouldn't discourage you - instead, concentrate on formulating a well-tempered mixture of phone calls, emails, faxes and snail mails that will eventually work like a charm and create some name recall to make sure your prospect remembers your business name.

Keep Things In Order

Following up must be an organized, strategic activity. There is a great variety of software to help you get your lead management in order, but all lead management software is not created equal. Convenience is something you definitely want to look for in lead management software. Remember that sales is a job you take home with you - it would be desirable to be able to access your leads anywhere you are at, as long as there is a way to connect to the 'net. Another feature to look for is built in document management. So in essence, it would be preferable if your lead management software is capable of documenting each contact per email or fax sent out, or even in the case of more formal "snail mails." Finally, it would be great if your lead management software had its own top-rate scheduling tool.

Follow Up and Consistency

After contacting your lead, what you will want to do next is to let them know when you will follow up and follow through. Setting a time and day to follow up and then following through will build trust with your prospect. All it takes is doing as you say and saying what you do, and you should earn some significant confidence from prospective clients. Your prospect will keep expecting follow ups moving forward if you religiously follow the same time slot, same day, week after week. Use this to build rapport. Become involved in your prospect's life and you are much more likely to make a sale. Your lead management software will be very valuable in helping you note down the key points of each visit. Not having such software will make it quite challenging to remember the highlights of each and every conversation. You are sure to make more sales if you make it a point to follow up regularly and not lose sight of your prospects. It's about inculcating in your prospects the benefits of going with your company and familiarizing them with your products or services. Using the right lead management software can make the task of following up a breeze.




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