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Today I am not feeling awfully creative so I thought that this would be a very good time to write an article telling folk what I do when I need an idea and the creative energies are not flowing. I am doing this because I realise that some people find it daunting to start when they want an idea.
The very first thing I do when I'm in a non-creative space and have need of an idea is to "break state". Breaking state is a concept we learn at our NLP training. The principle is that if you are in one state, like un-creative, and you need to move into another state, like creative, you need to travel through a neutral state on your journey from one state to the next. What I do is go into another room or make a phone call. Anything that may take my mind off my need to be imaginative.
Next I start to think about who I need the creative idea for. I visualise somebody who shall benefit when I have my idea. I ask myself, "what would this person like see or feel when they learn about my idea?" During our business coaching sessions my NLP Practitioner taught me that everything we do is for some other person. He told me to always think about those others first.
When I know who I am creating my concept for I start to think about what I'm to scribble about. If it's a product or service I write a listing of all the stuff that the service will do for the person I am writing to. I then put my list in order of what I think will be most attractive to the reader. Then I ask myself: "What about that benefit would make my reader smile with delight?"
Once I have my reader smiling in my imagination I find it very straightforward to scribble my article, even if I'm feeling un-creative at the time.
The very first thing I do when I'm in a non-creative space and have need of an idea is to "break state". Breaking state is a concept we learn at our NLP training. The principle is that if you are in one state, like un-creative, and you need to move into another state, like creative, you need to travel through a neutral state on your journey from one state to the next. What I do is go into another room or make a phone call. Anything that may take my mind off my need to be imaginative.
Next I start to think about who I need the creative idea for. I visualise somebody who shall benefit when I have my idea. I ask myself, "what would this person like see or feel when they learn about my idea?" During our business coaching sessions my NLP Practitioner taught me that everything we do is for some other person. He told me to always think about those others first.
When I know who I am creating my concept for I start to think about what I'm to scribble about. If it's a product or service I write a listing of all the stuff that the service will do for the person I am writing to. I then put my list in order of what I think will be most attractive to the reader. Then I ask myself: "What about that benefit would make my reader smile with delight?"
Once I have my reader smiling in my imagination I find it very straightforward to scribble my article, even if I'm feeling un-creative at the time.
About the Author:
Imagine a precision instrument that records the actions, words and feelings of the best performers. Then download that data to a powerful decoder that analyses and codes the behaviour. Transfer the code to your personal control panel so that you can reproduce excellence at will. This is how NLP Techniques work. NLP Practitioner David Ferrers will show you how to build your own control panel during Business Coaching, or at one of his NLP Training workshops or during NLP Practitioner Training in India.
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