Monday, July 4, 2011

The Essentials of Twitter Marketing

By Staci Rae


What makes a Twitter marketing campaign successful? At the heart of the matter is the ability to successfully generate as many targeted Twitter followers as you possibly can to your content. If you can manage to do that, you'll take full advantage of this excellent marketing tool. If you can arm yourself with a little know-how, you'll soon be able to establish yourself as a leader in your industry. So, stay focused and you'll soon start to see results.

It's definitely not easy to mount a successful Twitter marketing campaign, but that does not make it impossible to do. The important things are to not get discouraged, to ensure you are prepared and to arm yourself with a little fearlessness. If you can do that, you'll soon see some rewards in the form of Twitter followers.

Don't set yourself up for failure. Create a solid marketing plan that is based on what your company's situation truly is, not what you want it to be. Take into account your true resources, your real assets and resources, and how much time you can really devote to getting your business off the ground. If your plan is based on pipe dreams, you'll never be able to get to where you want to go.

A the core of a Twitter marketing campaign is the tweet. Be prepared to keep your followers in the loop by tweeting regularly.

If you're not willing to send out regular tweets, don't expect much from a Twitter marketing campaign. You'll lose followers faster than you can say "tweet." The key to effective tweets is to be consistent but not overbearing, interesting but not intrusive. Respect your followers' time and energy but at the same time don't leave them twisting in the wind with no new information to read.

Finally, always remember to use every tool at your disposal, which includes utilizing social media services offered by companies like uSocial.net. Sign up for their newsletter and start learning everything you need to know.




About the Author:



No comments: