Tuesday, December 27, 2011

Twitter Marketing Like The Professionals

By Gunter Eibl


If you are a social media guru with thousands of followers and plenty of time on your hands, then there might not be a valid reason for you to use a Twitter marketing service. However, if you are like most, a business person interested in promoting your brand, increasing visibility and gaining attention, there may well be a good reason to employ a marketing service. Tweeting is easy but tweeting right, gaining followers and posting concise and interesting topics is not easy.

In 2006 Twitter was introduced and rapidly became a favored means of communication between groups of friends and total strangers. The average person as well as the rich and famous tweet. Twitter also has developed into an incredible marketing tool.

To use Twitter one needs only start an account and begin tweeting. A tweet consists of a small post visible to others and is limited to only 140 characters. Of course in order to use it effectively people must read the post and followers are important, this is where skill comes in when tweeting.

Learning how to tweet correctly and assigning the time to tweet is often a challenge when using Twitter. The advantage of being able to post even from a cellphone can be useful but only if the post being sent is being read by the right group. In general a marketing campaign using Twitter requires frequent short and to the point posts designed to gain immediate responses.

The quality of marketing services can vary as with any service employed. It is usually best to ensure the service is reputable with a solid record of accomplishment to back it up. This is merely common sense that any business would use when employing a new provider.

The business that could not benefit from a marketing service for social media is very rare. Only a business whose clients do not use the internet or are not familiar with social networking would not benefit. People with no familiarity with the internet or social networking are a very rare breed these days.

In this competitive business climate it is important to assure every advantage possible and Twitter as a marketing tool is one such advantage. Smaller and larger businesses are using these meeting places to announce sales, improve company visibility or even gain new customers. How successful Twitter is for marketing depends in a large part upon the goals of the business and the market service chosen.




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