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Doing hard sell advertising through newspapers as well as television does not anymore hold monopoly in the marketing scene. Even more companies are seeing the good of soft sell advertising too, and for good reason. Soft sell promotion enters the public's consciousness in a deeper sense, allowing them to keep in mind details such as names and logos they do not frequently see on television or the newspapers. Soft sell marketing is an understated one, but the message which comes across is as extensive as any.
corporate merchandise is among the best means of soft sell promotion. Though these are considered customary corporate gift items, the persistently evolving digital era today has transformed the way corporate merchandise is crafted.
For example, corporate shirts have experienced a drastic transformation from the usual plain cotton type with only a few, rather basic words that are often the company name. Now, designers can play with never-ending possibilities on digital design to utilise on almost any medium, making t-shirt printing as much a designer's palette as any blank canvas.
The traditional cotton shirt now is much more diverse and original than ever. From donning sans serif lettering, it can now contain fully graphical corporate logos in a wide suite of colours, making the corporate shirt a marvel of the digital design age. Companies could now select from a wider array of t-shirt styles, from half-sleeve to round neck, to V-neck or polo to singlet. What is more is that they could select between a silk-screen t-shirt printing method or an embroidered one.
Aside from acting as a great Singapore corporate gift, a nicely crafted t-shirt is also an excellent addition to company wardrobe for personnel. Perfect for corporate activities as a casual get-up, corporate t-shirts give staff a more laidback alternative to their usual uniform. This gives a more outgoing feel, but one that resonates the company persona along the way. Apart from this, it also works its multi-layered purpose of softly promoting the company to everybody who happens to see the brand logo on any custom-made shirt. This allows for easier and more efficient recall of the brand, which may come in helpful one way or another in attracting more and more clients.
corporate merchandise is among the best means of soft sell promotion. Though these are considered customary corporate gift items, the persistently evolving digital era today has transformed the way corporate merchandise is crafted.
For example, corporate shirts have experienced a drastic transformation from the usual plain cotton type with only a few, rather basic words that are often the company name. Now, designers can play with never-ending possibilities on digital design to utilise on almost any medium, making t-shirt printing as much a designer's palette as any blank canvas.
The traditional cotton shirt now is much more diverse and original than ever. From donning sans serif lettering, it can now contain fully graphical corporate logos in a wide suite of colours, making the corporate shirt a marvel of the digital design age. Companies could now select from a wider array of t-shirt styles, from half-sleeve to round neck, to V-neck or polo to singlet. What is more is that they could select between a silk-screen t-shirt printing method or an embroidered one.
Aside from acting as a great Singapore corporate gift, a nicely crafted t-shirt is also an excellent addition to company wardrobe for personnel. Perfect for corporate activities as a casual get-up, corporate t-shirts give staff a more laidback alternative to their usual uniform. This gives a more outgoing feel, but one that resonates the company persona along the way. Apart from this, it also works its multi-layered purpose of softly promoting the company to everybody who happens to see the brand logo on any custom-made shirt. This allows for easier and more efficient recall of the brand, which may come in helpful one way or another in attracting more and more clients.
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