Monday, October 22, 2012

Why Your Business is Failing

By Brad Wilson


You can't believe your eyes. You've checked the books, and checked them again, and no matter how you look at them, the result is always still the same. You know business is sinking but you are unsure as to the why of it.

You have invested a lot in this business, from time to money and your hopes along with that, and still your company seems to be failing.

Why Business Failure?

Here are the major reasons for businesses failures.

Adverts- If potential customers know nothing about your company, how do you expect them to do business with you? You need to set aside special time and funding for various modes of advertising.

Investment- You will need funding until you have made a profit successfully. Hiring employees and purchasing corporate clothing or even for advertising you need enough money to keep you going. On average, you should have about six months worth of expenses in the bank before you open your doors.

Employees- Getting the right workforce is elementary. Hardworking, ethical and passionate people should be hired. You will need to hire the right amount of staff as well. Too many employees could mean you don't have enough work to go around and you are losing money. While fewer employees mean you are falling behind and so are your workers. Unhappy customers are what you will be left with when that happens.

Clothing Options- While you might think office wear is nothing more than the enforcement of a dress code, it is much, much more. By purchasing corporate clothing and instructing your employees to wear it each day, you are actually increasing your professional image. It will have an impact on sales because it boosts customer confidence.

Seasonal Slow Downs- There are certain times of the year when companies don't generate as many sales. Slow seasons can be harsh on many businesses. If your company experiences slow seasons, make sure you are prepared for them. Even during such slow downs, new products or services and new offers can keep sales going.

Growth- You should figure out if this is the time for you to expand before you lose your potential customers and resources both. You could be in trouble when you have no money to expand. This is a time when you need to look into outsourcing, getting a loan, or adjusting your budget so you can save more.

Cost of Products- f you are going to sell a product or service, and you expect customers to come back for more, make sure what you are selling is worth it. If you settle for cheap products simply because they are less expensive to purchase, you lose the trust of your customers.

Make these things your top priority if you need to pull your failing business out of despair. If you are dedicated enough success will follow.




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