Saturday, November 10, 2012

Just How Do Supreme Hats Continue Being Fashionable Inside Of A Highly Competitive Market Place

By Steven Howard


Supreme makes and sells Supreme Hats, which are baseball style caps designed for today's younger generation who are included in the cities street scene, referred to as "street couture". They commenced retailing these unique and stylish hats along with other street gear to skaters and artists eighteen years ago in their first shop on Lafayette Avenue in downtown Manhattan. Currently they've placed seven more Supreme shops which happen to be located in Los Angeles on North Fairfax Avenue around West Hollywood and also on Peter Street in London's Soho district, as well as two in Tokyo and one each operating in Osaka, Fukuoka and Nagoya, Japan.

Although the company is reluctant to admit it, they just don't easily provide original items to several other stores because the items are made in deliberately limited quantities to sustain the exclusivity of the brand name. Due to this marketing tool, there's a huge secondary market for Supreme Hats along with other articles of clothing, most of which are available on websites like Ebay. Supreme originals are sold in only a few stores other than their own, but could be found at Colette in Paris on the rue St. Honore' and also at Hide Out here in London's Soho District. In Canada, original Supreme Hats and clothing can be acquired at NOMAD, a men's clothing store on Queen Street West present in Toronto.

Styles of Hats

Supreme Hats are widely popular, specially the five-panel hats with the big letters SUPREME across the front. These kinds of five-panel caps at present are available in twenty-three different designs and colors including some with beveled logos.

Many of the Supreme Hats have got snap back closures for much better fit. The baseball caps, known as New Era, are wool, have a large zebra-striped "S" across the front side and are generally sold in royal blue, navy, black, brown and also red. The camp caps are cotton twill with "Supreme" along the front, zebra printed side panels and are available in the colors acid green, red, royal blue, and also purple.

For original styles not displayed on their website or featured in their outlets, including the Supreme Houndstooth Five Panel hat, a buyer would need to check out a web site such as Ebay and most likely pay out about $80 for it.

Other than baseball type caps, the company also creates Supreme Fitted Hats that are called Beanies. Justin Bieber was photographed lately carrying one of them.

Some of these knitted hats have the Supreme box logo across the front cuff and several have a plain cuff but a big "S" around the front of the hat. Just about all have pom poms in the top. The simple and standard "beanies" have no decoration or pom pom but just a little side tab with "Supreme" branded on it.

The beanies can be bought in the colours of olive drab, mauve, navy, heather grey, red, steel, black, orange, rust orange, green, pink, tan, yellow and burgundy.




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