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With the advent of E-mails, instant messaging and all of the Internet Social sites, a lot of the more personal aspects of communications is, to a large degree lost. Maybe not lost, but ignored. The postcard direct mailing campaigns of the previous several decades have, again, largely declined in popularity along with the use of regular mail delivery. This is unfortunate due the very nature of what can be accomplished through this medium.
A sales representative, whether it is the owner or the sales crew, has to begin that relationship in order for any system to work. The Internet marketers will say that emails are that relationship building tool, however, there is a problem there. Direct mail can not be deleted before the recipient can see it even though it might be thrown away immediately.
How that relationship is built is an important element of the entire enterprise. The post card program or campaign must be planned and executed carefully. The size of the card is an issue that requires testing. The postal service will have regulations about the smallest it can be and how large. Some of the most critical engineering of your campaign will be this simple choice.
The size of that card can have an impact as will the heading printed on either side, or both sides, of the card. It needs to be interesting to get their attention. Many of the Internet marketing GURUs will tell you that, in order to get them to open an email, the subject line must be exciting or at least interesting. The printed card should have the same attention paid to this important element. It should mention some special offer and it could even offer something free if they sign up for an email newsletter.
The material used for the card must also be carefully considered. You want the card to show up at the address looking fairly nice . This is helped by making sure the stock is fairly thick. This will also present a stable entity with which to do business that many will be looking for.
The main purpose of this post card campaign should be to start the relationship building process. This will be accomplished with a couple of simple rules. Make each card, and there should be a system of at least seven post cards, distinctive and memorable. Make sure each card gets mailed on such a schedule as to ensure your company is not forgotten between each delivery. Do not try to hard sell your product or service.
The biggest thing you want to do with this is create brand awareness. Get people to know you and your firm. You can print things that make them think about you as a friendly partner in taking care of a problem they may have that your product or service can remedy. You are not trying to use this card to sell as much as you are trying to get them to come in or call.
A postcard direct mailing campaign will still work. Many people will appreciate the old fashioned approach to marketing. They will also like the idea that you will not be wasting their time on sales pitches they really do not want to deal with.
A sales representative, whether it is the owner or the sales crew, has to begin that relationship in order for any system to work. The Internet marketers will say that emails are that relationship building tool, however, there is a problem there. Direct mail can not be deleted before the recipient can see it even though it might be thrown away immediately.
How that relationship is built is an important element of the entire enterprise. The post card program or campaign must be planned and executed carefully. The size of the card is an issue that requires testing. The postal service will have regulations about the smallest it can be and how large. Some of the most critical engineering of your campaign will be this simple choice.
The size of that card can have an impact as will the heading printed on either side, or both sides, of the card. It needs to be interesting to get their attention. Many of the Internet marketing GURUs will tell you that, in order to get them to open an email, the subject line must be exciting or at least interesting. The printed card should have the same attention paid to this important element. It should mention some special offer and it could even offer something free if they sign up for an email newsletter.
The material used for the card must also be carefully considered. You want the card to show up at the address looking fairly nice . This is helped by making sure the stock is fairly thick. This will also present a stable entity with which to do business that many will be looking for.
The main purpose of this post card campaign should be to start the relationship building process. This will be accomplished with a couple of simple rules. Make each card, and there should be a system of at least seven post cards, distinctive and memorable. Make sure each card gets mailed on such a schedule as to ensure your company is not forgotten between each delivery. Do not try to hard sell your product or service.
The biggest thing you want to do with this is create brand awareness. Get people to know you and your firm. You can print things that make them think about you as a friendly partner in taking care of a problem they may have that your product or service can remedy. You are not trying to use this card to sell as much as you are trying to get them to come in or call.
A postcard direct mailing campaign will still work. Many people will appreciate the old fashioned approach to marketing. They will also like the idea that you will not be wasting their time on sales pitches they really do not want to deal with.
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