Monday, March 18, 2013

The 3 customs of outstanding product managers

By Sophia Gerritsen


I have spend a number of years being a product manager working in a a number of hi-tech companies. During my career I learned that all popular product managers exhibit a comparable set of habits that make them successful. I'll share the set with you in this short article.

Socialize ideas and decisions: Many people are generally resistant to changes. If you are considering a critical modification to the product, it's business case or it's positioning, ensure that you socialize the idea. If the modification has to be accepted in a board meeting, ensure that the session is a rubber stamp, the executives must have made a choice to give green light already before the meeting. If you fail to do this, these meetings will be unpleasant, and you might possibly end up getting guidance that you are not prepared to handle.

Display empathy: During the course of product development there will often be changes and there will sometimes be complications. The engineering organization usually must implement these changes or remedy those problems, which might mean loads of additional work for them. It is convenient for them to find fault with the product manager, which can taint the relationship. Try to remember that as a product manager, you are a leader and skilled leaders display empathy.

Promote your cause: With so many different tasks and projects rivaling for bandwidth in the modern-day business environment, you must make certain your product gets the support it needs to win. Therefore never hesitate to draw attention to your product and ensure your colleagues are carrying out their jobs to support your product. Escalate problems if you need to.

Finally: I guess by now you understand that the role of a product manager demands numerous different talents and an ability to effectively collaborate with many different types of people. Through this article, I have attempted to explain some of the characteristics that effective product managers share, I hope it helps you in pursuing your career in product management.




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