Sunday, December 23, 2012

How Business Cards Printing Can Help Your Brand

By May Anne Sawyer


You find yourself exchanging pleasantries with several acquaintances at a gathering and are about to go your separate ways when you find yourself breaching tradition: you realise you don't have any contact cards with you at that time, and so you write instead on a random bit of paper.

How You Can Boost Your Brand Through Business Cards Printing

That is probably one of the gravest mistakes any professional could make. Business cards are your link to the outside world--more specifically, to potential clients and partners you meet in the process, who may prove helpful to your business in the future. Leave your office cubicle without even a single business card and you're already destroying partnerships even before they are made.

In even more ways than you could possibly count, your business card is an extension of your brand. It is important then to produce business cards that are strong and accurate reflections of what your brand is all about.

Business Cards Printing Along With Designing

This is where the issue of design enters the picture. Business card printing in Singapore is a dynamic field, with many firms providing personalised services for customers. The challenge then lies on how well you can craft your card into a visually appealing branding tool.

Printing firms can easily help you with your design. Still, you may come up with your own and have them printed. In planning a design for your card, always consider the elements of colour, layout, and content, probably the three most important of all.

Use the colour of your organisation to make your design unique. Keep in mind that a business card only has a meager surface area on which you can input your text, that is why include only the essentials: your complete name, company name, position, email address, contact numbers, and business address. Lay it out such that all your information are clear, and that other design elements added do not overpower the text, which is the primary content of your business card. You may opt for back-to-back printing too, because this provides more space on which you can place details strategically.




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