Friday, August 19, 2011

Expanding Your Business In 3 Steps

By Richard Horowitz


Be Innovative In Your Sales Promotions

Your proven sales marketing strategy is starting to lose its edge and sales has not only leveled off but is trending down. You did not scrimp and spent the right amount in your promotional campaigns but the returns are not commensurate with your expenses. Do not wait until the trend is irreversible before pushing the panic button.

Keep searching for the pot of gold. Changes are constant and the sooner you realize and accept that the sooner you can exploit and turn a market change to your advantage. Be on the lookout for one that will set you up for brand new heights of success.

Here's the rule of thumb for advertising: Keep 80 percent of your advertising budget invested in the "tried and true" methods that bring in a steady flow of profit, and invest 20 percent into the exploration of new ways to get your message to potential customers.

Be On The Lookout For New Markets

Be on your toes. Diversification is the key to staying on the cutting edge of an ever-changing marketplace. You must have the ability to adjust to the changing times and bend with, instead of resisting, the winds of change. And hey, you never know when a brand new market will translate into millions of dollars in sales!

You don't have to go out on a limb to reach new markets. There are marketing niches within the market you are currently dealing with. If you think that you can get nothing more from your market share, think again because there is a market within a market. Direct sellers of multi level marketing firms are finding out that home based individuals are great potential markets. These potential customers have internet access and therefore within your reach, and if you can reach them you can persuade them, and that is a potential 20% increment in your volume of business right in your face.

Invest In New Products or Services

Your market have reached the saturation point and your sales have leveled off and there is no other way but down. That would not hurt too much if you have a broad product base. You should especially be on the lookout for products or services that will go together with your traditional product.

If you are in the catering business, you can include renting our party needs to your business. The event host will be more than willing to let you provide the food, as well as the chairs and table, balloons, etc. A specific example would be a store that specializes in bridal wear, then carried tuxedos in its line, and found its customer base expand. The potential is expansive.

Success is measured not only in terms of technological advances or analytical expertise, but business sense and simple strategy that will keep you in step. You can make your move now and give your business a much needed push with these three strategies.




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